Planet Fitness Membership Declines 2025. Despite a slight decline in total membership, the revenue from the classic card increased, owing to a price hike from $10 to $15, which began in june. “we continue to see our strongest net.
This summer, the fitness franchise began testing a “white card” $15/month. Now, planet fitness has revealed that this incident has negatively impacted its membership joins and cancellations as it faced backlash for its nondiscrimination policy.